Reports
You may use the Reports view to generate detailed reports on banner performance. The reports provide insights into the number of impressions, clicks, and conversions for each banner and campaign. The reports can be filtered by date range, campaigns, and banners to analyze specific data.
Impressions and Clicks
The Impressions and Clicks report provides detailed insights into the performance of your banners. You can view the number of impressions and clicks for each banner and campaign, along with other key metrics.
Tools
- The “Tools” button allows you to export the current report data into a CSV file. You can also Refresh the data to view the latest statistics.
Filters
- Campaign Filter: Filter data by selecting one or more campaigns.
- Banner Filter: Filter data by choosing specific banners.
- These filters help in narrowing down the data to analyze specific banners, campaigns, or time frames.
CTR
What's the CTR? The Click-Through Rate (CTR) is the ratio of clicks to impressions. It is a key metric to measure the effectiveness of your banners. A higher CTR indicates that your banners are performing well.